InternetNews Staff

Ad-backed e-mail firm Juno Online Services signed an agreement making LCI International Inc. the exclusive provider of long distance telephone services and other consumer telecommunications products over the Juno network. With more than 4.5 million subscribers, Juno claims it is the second-largest online service in the United States, after America Online. Under the five-year, multi-million […]

The Classifieds2000 Employment Channel formed strategic agreements with Best Software Inc. and HR Sites International Inc. to distribute their clients’ job postings. Jobs will be posted on Classifieds2000.com and throughout the Classifieds2000 Network of more than 130 Web sites. Financial arrangements were not disclosed. Classifieds2000 opens a new distribution channel for these two recruiting services. […]

Spyglass subsidiary SurfWatch Software has invited companies to use a free program named CHECKNET to test their Internet traffic against SurfWatch’s Internet filters. The initiative will help business managers determine to what extent their staff engages in non-work-related Internet surfing. “Any business that provides free-range Internet access in the workplace without assessing the benefits and […]

Accipiter Inc. said it created Accipiter Ltd. to promote Accipiter AdManager solutions and services to markets outside of North America. Accipiter Ltd., headed by Charles Ashley, general manager of European Operations, will market to customers in Australia, Europe, Middle East, South America, and the Pacific Rim. The operation will build upon existing relationships with such […]

Kokopelli New Media, a full-service Web site development, Internet marketing, and multimedia design agency in Silicon Alley, created a new promotional site for VH1 Save the Music. VH1 Save The Music is the music channel’s public-education campaign about music education. The new site is also accessible via the VH1 Online site and “keyword VH1” on […]

Online ad agency The Thinking Media Corp. in New York City said it won a U.S. patent for the technique that gives its ActiveAds technology its capability for advanced tracking and reporting. ActiveAds is a system of transaction-capable interactive banners featuring reporting, serving, and e-commerce functions. “We know we have something unique in ActiveAds,” said […]

New Line Cinema said it plans to use Interactive Character Technology created by New York-based togglethis to bring to life the classic Robot character from its soon-to-be-released (April 3) film “Lost in Space.” The film stars Gary Oldman, William Hurt, and Mimi Rogers. The infamous Robot with his trademark line, “Danger, danger, Will Robinson,” will […]

San Francisco-based Adauction.com said it has added 12 new Web publishers and 15 media buyers for its March 19 online auction. The company said it plans to offer three new content categories–entertainment, Women’s Interests, and Sports. “Going into our first auction, the goal was to fulfill a critical market need to increase our publishing partners’ […]

You have to wonder what’s happening at ZULU-tek when you see items like this from Media Daily: “More troubling news from Internet ad network ZULU-tek, as the company announced on Friday the immediate resignations of two high-ranking executives from its recently acquired SOFTBANK Interactive Marketing Inc.” The former execs and board members are Lawrence P. […]

Palo Alto, CA-based AdKnowledge Inc. said that K2 Design selected its SmartBanner to manage, serve, and report on clients’ Web advertising campaigns. K2, a New York City-based interactive advertising agency, uses SmartBanner to serve in excess of 30 million impressions per month for its clients. Financial arrangements were not disclosed. AdKnowledge’s SmartBanner serves and reports […]

New York City-based TheGlobe, an online community with 1.2 million members, launched an $8 million ad campaign that will focus largely on traditional advertising. The campaign was created by TheGlobe’s current agency of record, Kirshenbaum Bond and Partners. Execution will continue through May, running on national cable networks including Comedy Central, E!, CNN, and ESPN. […]

IPSOS-ASI, an advertising research and evaluation firm in Stamford, CT, released a study saying that banner advertising on America Online “is highly effective in generating awareness of brands and increasing consumers’ intent to purchase products.” Pretty much a ho-hum statement, but the study did find that bold colors work best. The research (presumably paid for […]