InternetNews Staff

Japan’s spending for advertisements on the Internet in 1997 are estimated to have totaled 6.04 billion yen, 3.8 times larger than the corresponding sum in 1996, Dentsu Inc. said. Japanese Internet-related advertising expenditures in 1998 are expected to jump 50% from the previous year to 9 billion yen, with the figure projected to top 10 […]

NDS Software Inc. in Minden, NV, said it has established a technology marketing agreement with Better Homes & Gardens Real Estate Services of Des Moines, IA The relationship will involve an additional 120,000 residential home listings being shown on the Better Homes & Gardens site and mirrored on the NDS HomeSeekers.com site. Financial terms were […]

LEC LTD, an integrated advertising and new media firm in Chicago, launched E-stakes, a patent-pending, sweepstakes- style promotional concept designed to help marketers increase in-store sales and track consumer participation via the Internet. To do this, E-stakes creates a direct relationship between the physical product on the shelf and the virtual world of the Web. […]

Magnet Interactive Communications in Washington, DC named Scott Sorokin as its new executive vice president for business development. Sorokin was previously senior vice president at Grey Advertising and co- founder and managing director of Grey Interactive. While at Grey, Sorokin developed strategies for clients including Hasbro, Time Warner, General Foods, US West, Sprint, and Dell […]

ZULU-tek, which has a controlling interest in Softbank Interactive Marketing where the execs have been jumping ship faster than passengers on the Titanic, named a new president and chief operations officer. The new captain is Kevin Rogers, who comes from the same posts at Laptop Solutions in Houston. Laptop is a unit of Enhanced Services, […]

The @d:tech conference and expo has set a deadline for submission of entries of 5:30 p.m. on Friday April 3 for its second annual @dtech.Awards. Winners will be announced at an awards ceremony featuring a keynote address by Louis Rossetto, chairman, chief executive officer and editorial director of Wired Ventures, during the upcoming @d:tech.Chicago conference, […]

SAP AG of Walldorf, Germany announced its Sales Force Automation solution at the CeBIT trade show in Hanover this week. At the same time, SAP reports that it has increased its investment in the European sales force automation company Kiefer & Veittinger Gmbh (K&V), from 50 percent to 80 percent. The latest product was developed […]

Area IP, a new Spanish advertising sales house with offices in Barcelona, Madrid, and Girona, said it signed representation agreements with a variety of Spanish and South-American Web Sites. Client sites include Vindio, El Indice, Eliana, El Web Jurmdico, PriceWin, Acordia, Enredando, LatinTop, Allfootball, Negocios en la red, Hipocrates.com, Tanda, Mundivma, Chiquipark, and the Spanish […]

The Total College Sports Network (TCSN) said Compaq Computer Corp. signed a three-year deal to be a sponsor of the online cybercasts of various NCAA Division I Men’s and Women’s Championships. Coverage includes basketball, baseball, soccer, lacrosse, and volleyball. Spending was not disclosed. Compaq banner ads will appear atop the statistics section of the official […]

San Francisco-based CBS MarketWatch is promoting itself in a new advertising campaign created by Headlands Communications Inc. of Mill Valley, CA. The campaign features headlines that are “relevant exaggerations of what might happen” in the financial market and can be seen on telephone kiosks throughout Manhattan. The campaign theme uses “Keep an eye on your […]

Hewlett-Packard, the official IT hardware and maintenance supplier of the World Cup ’98 soccer tournament, launched its World Cup Web site, co-developed with advertising agency Publicis. The promotional site provides a window into HP’s technology role in the World Cup project. It also highlights how the business aspects of the World Cup ’98 are similar […]

Ogilvy Interactive in New York City said that John Balestrieri Jr., 29, vice president and director of technology at K2 Design, has joined Ogilvy Interactive as director of technology. His responsibilities will include strategic/technical developmental oversight and supervision of the technical production staff. “John’s arrival marks a significant juncture in the development of our interactive […]