InternetNews Staff

THINK New Ideas Inc. said it will handle the advertising and marketing for the launch of four new Panasonic Interactive gaming titles. Panasonic Interactive Media Co., a division of the Matsushita Electric Corp., will release the products under its Ripcord Games brand. The first four multimedia titles are: Stratosphere, Terra Victus, Armor Command, and Spec […]

Accipiter Inc. and Millward Brown Interactive, an online brand communication research firm, are partnering to offer advanced advertising evaluation tools to Accipiter AdManager-driven Web sites. Millward Brown Interactive’s Brand Trak studies will measure the impact of advertising on a specific Web site. Traditional media publishers have long provided simple pre-/postadvertising tests to big advertisers, but […]

Centura Software Corporation announced the release of Centura net.DB, a tool that allows users to navigate, query, and publish database information and graphics. “We recognized the need for customers to allow end-users direct access to corporate information in a cost-effective manner. With Centura net.DB, non-programmers can take advantage of interactive content either via the Internet, […]

IMGIS Inc., a provider of centralized Internet advertising management technology, announced it initiated and co-authored an Advertising Affiliate Program with TRUSTe to promote consumer privacy protection as it relates to ad serving. Cupertino, CA-based IMGIS also became a contributing sponsor of TRUSTe and will appoint a representative to the TRUSTe Advisory Board. As a TRUSTe […]

Hewlett-Packard announced a new version of HP TopTools, describing it as “the industry’s first fully functional, Web-browser-based PC-management application.” It includes a new centralized information tool that allows managers to search, select and group hundreds of PCs and manage them using Desktop Management Interface (DMI) information. The vendor also announced a new line of HP […]

Lucent Technologies introduced today an Internet software product that enables users to access their e-mail, listen to and answer voice mail messages, and place phone calls simultaneously over one standard phone line. The Virtual Telephone is client software that resides on a user’s PC or laptop, enabling the integration of voice and data communications from […]

Failed Internet startup PowerAgent Inc., which had elaborate plans for targeted advertising, filed a federal civil complaint seeking damages in excess of $3.5 billion against Electronic Data Systems Corp. The suit, filed in federal district court in San Francisco, alleges fraud, breach of fiduciary duty, and violation of the RICO (Racketeer-Influenced and Corrupt Organizations Act) […]

FileNET released Panagon IDM Desktop version 1.0, its integrated document management system, first announced in January. The software provides facilities for managing an organization’s information assets across the enterprise. “With the delivery of Panagon IDM Desktop, organizations now have access to a powerful integrated document management solution which reduces the cost of ownership for business […]

Real Media is partnering with Headbone Interactive to provide ad management software and ad sales representation for the provider and syndicator of original online children’s entertainment. The Seattle-based Headbone Zone is an online gathering place for kids featuring a daily updated array of fun and games for ages 8 to 14. It includes features such […]

CondéNet, a unit of Advance Publications, said it will launch CNCurrency.com, a digital version of Condé Nast Currency, a 90-page financial supplement, on March 23. Initial advertisers include American Express Financial Direct, Scudder Funds, and others. Advertising banners will be rotated throughout the site, and sponsors that sign on for three months will also receive […]

The CareerMosaic employment site launched an online job fair in Los Angeles on Yahoo! The event, which will run through March 5, is part of a series of online job fairs targeting major U.S. and international job markets. The Los Angeles job fair features employers such as Boeing, Canon Business Machines, Disney Consumer Products, KPMG, […]

New Century Network, the online network of newspaper sites, changed its strategy again, dropping its content development effort to refocus exclusively on selling advertising across the Web network. NewsWorks, originally intended to serve as a central consumer gateway to NCN newspapers, an assortment of 140 daily newspapers sites, will be folded. Its editor, John Papanek, […]