InternetNews Staff

Eddie Bauer Inc. appointed i-traffic inc. as its agency of record for online advertising, alliances, and customer acquisition. i-traffic said it will help Eddie Bauer maximize its presence on the Internet beyond its home domain. Eddie Bauer is an international specialty retailer of clothing, accessories and home furnishings. The Eddie Bauer online store offers more […]

WebMethods announced it is making its popular Web Automation Toolkit freely available on the Internet. The eXtensible Markup Language (XML)-based toolkit allows organizations to connect applications to existing Web sites and integrate business applications directly over the World-Wide Web. “Much of the initial coverage about XML has focused on publishing and content management. WebMethods encourages […]

ZULU-tek Inc., which recently acquired a controlling interest in SOFTBANK Interactive Marketing, said it is curtailing SOFTBANK’s operations in Europe, effective immediately. The European head office in London as well as sales offices throughout Europe will be closed, and the six full-time staff members will leave the company immediately, ZULU-tek said in a terse press […]

Accrue Software released Accrue Insight 2.0., an update to its network-based Web site analysis solution. The new version offers improved performance, greater ease of use, a broader range of reporting capabilities, new exporting features, and greater scalability, the company said. “With Accrue Insight 2.0, we are defining the future of Web site analysis solutions,” said […]

THINK New Ideas Inc. in New York launched the first official Web site for Rolls-Royce and Bentley Motor Cars in support of the international debut of only the ninth completely new Rolls-Royce in 90 years. The site, co-produced with Omnicom-owned and London-based Premier Interactive, is part of an integrated global branding campaign marking the introduction […]

Market research firm ActivMedia Inc. reported online advertising is creating a faster, more focused, and dynamic method to reach customers who have personally selected their area of interest, further blurring the line between marketing and sales. “Data from [our] FutureScapes study of online activity clearly shows the selling cycle is shrinking and businesses are reaping […]

Infoseek signed a multiyear, multimillion dollar deal with RealSelect Inc. for its real estate service REALTOR.com. Separately, Infoseek also partnered with Microsoft’s online travel site, Expedia.com. The realty partnership gives Infoseek customers instant access to over one million new and resale homes. As part of the agreement, Infoseek viewers will be able to take advantage […]

Blue Angel Technologies released a new software tool that collects HTML tag and meta-tag information and stores it in a relational database. The new tool–the MetaStar Harvester component of the MetaStar suite–can be used straight out of the box, with easy configuration to define which sites it should crawl. “The MetaStar Harvester was developed to […]

Bellevue, WA-based Asymetrix Learning Systems Inc., founded by Microsoft co-founder Paul Allen, contracted with Imagio in Seattle for both PR and advertising efforts. Creative development is already underway, and PR support begins immediately, Imagio said. Billings were not disclosed. Imagio’s Creative Services division is Asymetrix’s agency of record. A new ad campaign promoting the company’s […]

THINK New Ideas Inc. said it will handle the advertising and marketing for the launch of four new Panasonic Interactive gaming titles. Panasonic Interactive Media Co., a division of the Matsushita Electric Corp., will release the products under its Ripcord Games brand. The first four multimedia titles are: Stratosphere, Terra Victus, Armor Command, and Spec […]

Accipiter Inc. and Millward Brown Interactive, an online brand communication research firm, are partnering to offer advanced advertising evaluation tools to Accipiter AdManager-driven Web sites. Millward Brown Interactive’s Brand Trak studies will measure the impact of advertising on a specific Web site. Traditional media publishers have long provided simple pre-/postadvertising tests to big advertisers, but […]

IMGIS Inc., a provider of centralized Internet advertising management technology, announced it initiated and co-authored an Advertising Affiliate Program with TRUSTe to promote consumer privacy protection as it relates to ad serving. Cupertino, CA-based IMGIS also became a contributing sponsor of TRUSTe and will appoint a representative to the TRUSTe Advisory Board. As a TRUSTe […]