InternetNews Staff

Media Metrix launched its “Digital Media Report,” calling it the first ever reporting of actual usage of offline ad-supported digital applications, such as PointCast, Juno, and ad-supported CD-ROMs. This third-party report on offline applications provides ad buyers more insight on actual usage and gives these digital media the opportunity to position themselves relative to other […]

Harper’s Bazaar magazine launched a new Web site and started its first television ad campaign since 1992. The Web site, named after a Harper’s feature on beauty and fashion trends, is largely advertiser-driven. It includes a reader questionnaire, opportunities to chat with advertisers like Donna Karan and “Via Bazaar,” which has special sections on two […]

Quarterdeck Corp. launched a new online sweepstakes “The Quarterdeck $1,000 Giveaway,” running through April 29. Prizes include a $1,000 CompUSA shopping spree, five $50 CompUSA gift certificates, and an assortment of Quarterdeck sweatshirts, baseball caps, and t-shirts. Contestants are asked to complete an entry form, which includes a sentence that needs to be completed using […]

America Online Inc. filed suit against a pornographic spammer accused of using the AOL tradename, and said it may seek federal legislation to put spammers out of the business. In a speech before the Jupiter Consumer Online Conference in New York on Thursday, America Online CEO Steve Case announced “AOL’s 10 Most Wanted Spammer List,” […]

MEG Communications developed a new promotional game, Gobbler Rock!, for Rayovac. The star of the Shockwave game, inspired by Rayovac’s Fierce Creatures TV campaign, is an animated CD player. Game players flip batteries to the hungry gobbler and score points by keeping the Gobbler rocking as long as possible. The top scorer each month qualifies […]

Agents Technologies Corp. announced the availability of Copernic 98, its second-generation search agent software. Following the popularity of the earlier Copernic 1.0, the new version is being made available for free download from 66 sites including the vendor’s own. “Copernic 98 represents a giant leap in capabilities over our first-generation search tool. We have set […]

Classifieds2000 Inc. launched several new services in its Employment Channel, including a Featured Employer Program and a new user service, Resume Central. The Featured Employer Program offers employers Web-wide brand awareness and distribution for their job listings through the Classifieds2000 Network, automatically distributing unlimited job listings from participating companies to Classifieds2000.com and to more than […]

New York City-based NetStakes, an interactive promotions company, said it changed its corporate name to Webstakes to achieve maximum leverage for its Webstakes brand. Founded in 1996, the Silicon Alley-based company provides Internet promotions and sponsorships to assist advertisers, merchants, and Web publishers in increasing site traffic, online sales, and customer retention. Webstakes claims more […]

CNN and Time Inc. New Media’s Pathfinder Network selected ABC Interactive, the interactive auditing unit of the Audit Bureau of Circulations (ABC), to verify delivery of their online advertisements. ABC Interactive said it will provide monthly advertiser-specific audits using its new integration of NetGravity features for both operations. An advertiser-specific audit provides a single advertiser […]

N2K’s Rocktropolis, Maxell Corp. of America, and MarkeTVision are planning a global music experience–“Peakin’ At The Beacon”–March 13 & 14 with the Allman Brothers Band cybercast live on the Web site. Sponsored by Maxell (spending was not disclosed), the event begins on March 13 with a band chat on AOL continuing with the band’s live […]

Neural Applications Corp. reported it will customize its intelligent online ad targeting solution as a plug-in to Microsoft Site Server 3.0, Commerce Edition, currently in beta. Microsoft Site Server Commerce Edition 3.0 will include an Ad Server for managing, scheduling, and serving online advertising. Coralville, IA-based Neural’s ad targeting technology was first deployed on Neural’s […]

Talent Alliance in Morristown, NJ launched ResJet and JobJet, two new services that automate the process of posting job ads and resumes online. The offerings are part of Talent Alliance’s Talent@Work service, an online database with state of the art job-applicant matching capabilities. The new services enable Talent Alliance member companies and their employees in […]