InternetNews Staff

Blue Bell, PA-based Intersphere Communications Ltd. launched a new promotional Web site for client Metro Goldwyn Mayer, designed to promote the MGM Interactive game WarGames. The site was created for the upcoming release of the game, which is based on the movie of the same name. Spending on the site was not disclosed. This is […]

Austin, TX-based IntelliQuest Information Group Inc. said it expects to report revenues for the fourth quarter ended December 31 in the range of $8.6 million to $9.1 million versus revenue of $9.1 million in the fourth quarter of 1996. The company said it expects to report net income for the fourth quarter in the range […]

Wired Digital Inc. and Millward Brown Interactive said that Wired Digital’s online properties now offer “first-of-its-kind” online brand effectiveness research to advertisers for less than $5,000 per campaign. Unlike traditional measurement tools that chart effectiveness through page views, clickthrough, and click rate, the new Brand Impact Studies represent a new tool for marketers by measuring […]

You can expect a fair amount of discussion on the ad lists about Intel’s campaign, which reportedly has sites that display its ads load more slowly for all but those users with the latest Intel Pentium II chip computers. According to a Wall Street Journal article, Intel persuaded sites like CNN, Ziff-Davis and others to […]

Tallahassee, FL-based Homes & Land Publishing, which puts out Homes & Land Magazine, Rental Guide, Home Guide and Estates and Homes, signed a deal with Yahoo! Classifieds. The electronic version of Homes & Land Magazine, homes.com, a real estate-related Internet site, will list all its property ads within the Yahoo! Classifieds real estate area. Financial […]

Investment bank Hambrecht & Quist and LinkExchange, a cooperative advertising network, launched “WebCensus,” a quarterly study of Web attitudes and usage trends. The public is invited to participate in the 60-second survey, which will address a different theme each quarter, the companies said. This quarter’s WebCensus queries users on the time they spend on the […]

Chicago-based newspaper consortium Classified Ventures has acquired Visual Properties, which through its Apartments Plus service is a provider of interactive online apartment listings and relocation information. Classified Ventures said it will build upon the success of Apartments Plus to create apartments.com, an Internet resource for apartment renters and property managers. Financial terms of the deal […]

AdOne Classified Network Inc. said it will host its First Annual Affiliates Meeting, on Feb. 4 at the Interactive Newspapers ’98 conference in Seattle. The conference is a trade show for the online newspaper industry. The Affiliates Meeting is exclusively for AdOne’s newspaper partners, which have leveraged the AdOne classified advertising network to build online […]

Intel Corp. said it has created “a first-of-a-kind ad” in which TV audiences select the ending of a commercial by casting votes on the Internet. The TV commercial will be aired during this year’s Super Bowl, and will encourage viewers to log on to Intel’s Web site to help solve a mystery. The characters, of […]

1-800-Flowers said it has narrowed a review on its anticipated $12 million to $15 million account to three agencies from nine. James G. Glicker, vice president for sales and marketing at 1-800-Flowers in Westbury, NY, told The New York Times that the finalists are: Cliff Freeman & Partners in New York, part of Saatchi & […]

Most online marketing efforts will fail if planners continue to follow their current strategies, according to a new report from Jupiter Communications’ Strategic Planning Services Program (SPS). The reason? Because top brands have not yet embraced Brand Action Marketing–a strategy that exploits interactivity both to develop a brand and drive consumer action, the report said. […]

Excite Inc. is buying online advertising firm MatchLogic Inc. of Louisville, CO, for 3.2 million shares or around $90 million. Redwood City, CA-based Excite said MatchLogic, which posted more than $4 million in sales last year, will diversify the company’s advertising revenue streams with ad campaign management services. Excite said it will begin using MatchLogic […]