InternetNews Staff

Accipiter Inc. said that Imagine Media Inc. signed a long-term agreement to use its AdManager-driven network solution to manage online advertising on its game networks. Sites include Imagine Games, MacAddict, ShoppingLab, and upcoming networks. Raleigh, NC-based Accipiter said its products are currently deployed on 20 sites across the Imagine networks and will be rolled out […]

MatchLogic Inc., an online advertising management services firm, and InterVU Inc., specialist in management and distribution of video banners and multimedia ads, said they formed a three-year strategic alliance and joint marketing agreement. The companies will team for managing and serving bandwidth-intensive media and robust video ads on the Internet. The companies said they have […]

Atlanta-based PARADIGM Interactive said that First Tennessee Bank signed on for research, planning, and placement of Internet advertising for 1998. The agency will use banner advertising, content sponsorship, and other programs to drive traffic to First Tennessee Bank’s new full-service banking Web site. The site will go live this quarter. Billings were not disclosed. PARADIGM […]

Cupertino, CA-based IMGIS Inc., a provider of centralized Internet advertising management technology, said it is merging with Mountain View, CA-based StarPoint Software Inc. IMGIS said the merged company will advance technology solutions for online advertising management. In a stock-for-stock transaction, IMGIS and StarPoint merged all assets, including technology and personnel. Under the newly merged company, […]

NBC Interactive Neighborhood and The Mining Co., a network of Web sites providing guidance on more than 500 topics, agreed to integrate The Mining Co.’s guides into NBC Interactive Neighborhood (NBC-IN). NBC Interactive Neighborhood operates Your Hometown Homepage, a locally customized Internet content package of community information and services offered to NBC-owned stations and affiliates. […]

Transparent Language announced EasyTranslator Express, a free version of its personal translation software that plugs into Qualcomm’s Eudora Pro 4.0 and Eudora Pro CommCenter 4.0 email systems. EasyTranslator Express translates e-mail messages on-the-fly from English to and from German, French, and Spanish. “Now anyone who sends and receives email with Eudora can seamlessly access the […]

Competitive Media Reporting (CMR) and Jupiter Communications said they are entering into a strategic alliance in which Jupiter’s AdSpend Data Report will be acquired by CMR’s new InterMedia Advertising Solutions (IAS) company. The companies, both based in New York City, said the agreement forms a basis for cooperation letting CMR, a tracker of traditional ad […]

ADSmart Network and fellow CMG Internet Group Company Engage Technologies formed a partnership to bolster targeting for online advertisers and direct marketers. Under the new relationship, Engage Technologies’ suite of profiling tools, in combination with ADSmart’s context-sensitive targeting expertise, will provide advertisers with demographic and behavioral data about Web site visitors. ADSmart’s network includes more […]

International Data Group (IDG) launched a new advertising campaign focusing on the company’s 30-year history of delivering “Answers For the Information Age” through its globally integrated marketing resources. The company said the campaign is aimed at communicating IDG’s corporate vision of fueling the growth of the Information Age by providing answers through its publications, Web […]

Intel Corp. says its new “optimization” ad reimbursement policy, which has riled a number of Web site operators and the American Society of Magazine Editors, is not designed to control editorial operations. Intel is offering 50% reimbursement plus an additional 25% if a PC makers’ ads are placed on Web sites that meet the company’s […]

Internet Innovations Inc. said it has completed a long-term capitalization agreement, allowing the company to launch its IA2 interactive Web marketing product. Fort Lauderdale, FL-based Internet Innovations is an Internet advertising agency that specializes in marketing through the use of 20 different demographic groups, developed from its 250-plus affiliated Web sites. Financial specifics of the […]

Blue Bell, PA-based Intersphere Communications Ltd. launched a new promotional Web site for client Metro Goldwyn Mayer, designed to promote the MGM Interactive game WarGames. The site was created for the upcoming release of the game, which is based on the movie of the same name. Spending on the site was not disclosed. This is […]