InternetNews Staff

Datek Online, an online brokerage firm, signed a $1.5 million deal to be the exclusive sponsor of TheStreet.com’s stock market ticker for 1998. “Financial service companies are looking for consistent exposure on top investment news sites, of which TheStreet.com is the clear leader,” said Dawn Kikel, vice president of sales for TheStreet.com. “The stock market […]

3Com Corp. and Certicom Corp., a provider of cryptographic security technologies, have agreed for Certicom to provide data security technologies based on its implementation of an advanced security technology called Elliptic Curve Cryptography (ECC). ECC will be used in future versions of 3Com’s PalmPilot connected organizer and the Palm Computing platform. Financial details were not […]

SOFTBANK Interactive Marketing, recently acquired by ZULU-tek, said the SOFTBANK Network nearly doubled in size, signed 38 national advertisers, and launched its first promotion within its first 90 days of operation. Attracting 28 new Web sites as affiliates, The SOFTBANK Network increased the number of available impressions by more than 135% in its first 90 […]

Real Media said that Netscape Communications Corp. selected the advanced version of its Open AdStream software as the preferred ad management system for Netscape’s PublishingXpert 2.0 software. Netscape PublishingXpert is a scaleable solution for publishing, delivering and selling a range of content and services over the Internet, and is part of the Netscape CommerceXpert product […]

Worldata has repurchased CMP Media’s 50% share in WebConnect, a media placement service started by Worldata in 1995, according to Simba Information Inc.’s Direct Newsline. The two firms have been joint venture partners since 1996, when CMP acquired a half interest in WebConnect. Worldata is a Boca-Raton-based list management-brokerage firm. “By reuniting WebConnect with Worldata, […]

AdKnowledge Inc., the newly merged ClickOver/Focalink Communications, rolled out ClickWise 2, the newest version of its ad management software for Web sites. ClickWise 2 delivers enhanced inventory management and adds affiliate reporting, customizable reporting, a four-fold increase in throughput, and central ad serving to its real-time, intelligent ad management, the company said. Scott Kauffman, president […]

ElectricVillage in Santa Cruz, CA said that Triathlon Broadcasting Co. has committed all 31 of its radio stations to participation in Radio-VillageNet. Radio-VillageNet is a joint initiative by ElectricVillage and the Katz Radio Group designed to bring Internet ad revenue to individual radio stations. It offers groups, networks, and individual stations turnkey solutions for developing […]

Agency.com launched what the New York-based online development firm is billing as “a unique Web venue for the Michael Jordan brand.” Residing at Jumpman23.com, the site employs non- linear navigation tools, cutting-edge graphics, and vivid color. Agency.com said the basketball star’s site randomly takes participants from one section of the site to another, giving participants […]

San Mateo, CA-based InsWeb Corp., an insurance marketplace, has selected Bozell Worldwide as its first advertising agency of record. The agency will work with InsWeb to target consumers seeking to do online comparison shopping for insurance. Billings were not disclosed. Bozell’s Silicon Valley office will handle all creative and media planning and buying responsibilities. The […]

THINK New Ideas announced that Network Associates Inc., formerly McAfee Associates, a supplier of enterprise network security and management solutions, named THINK as its interactive agency of record. The agreement follows five months of New York City-based THINK handling McAfee’s print and television advertising duties. THINK will now combine both assignments, handling both offline and […]

Atlanta-based RelevantKnowledge Inc. announced its charter group of customers, including Web advertisers, advertising agencies, Internet companies, and analysts. Advertisers include American Greetings, General Motors, IBM and Knight-Ridder. Advertising agencies are Anderson & Lembke, Bressler Yauger, Dawlin Smith White, DMB&B, Left Field, Modem Media, Organic Online and agencies within the Interpublic Group of Companies Inc. Web […]

San Diego-based ClassiFind Network Inc., which offers multimedia Internet classifieds, said it has struck new partnership deals that will bring the network 1.5 million new ads by the end of January. The partnership program, which includes newspapers, broadcasting and online content, provides partners with the opportunity for new revenue via multimedia classifieds. Partners aggregate their […]