InternetNews Staff

New York City-based software developer Solbright Inc. is rolling out AdSuite, designed to automate advertising sales, trafficking and billing for Internet media companies. The company said AdSuite provides Web-based management of advertising processes including the electronic exchange of proposals and contracts, ad submissions, trafficking and invoicing. The available component of AdSuite, AdTraffic Manager 1.0, automates […]

San Francisco-based Narrowline launched Narrowline Media Research, an information services division that provides third-party media research to media buyers and site publishers utilizing Narrowline Media Exchange (NMX). NMX is an ad marketplace system that enables media buyers and site publishers to interact securely and directly to buy and sell advertising space. Narrowline is an electronic […]

Blue Dingo Digital, the New York-based Web site development and marketing subsidiary of Grybauskas Beatrice Advertising, launched a new banner ad campaign on behalf of the “Call Jose Cuervo at Half-Time” contest. The contest will run during the thirty minute half-time period of the Super Bowl to be broadcast on NBC-TV, Sunday, Jan. 25. “It’s […]

Internet Profiles Corp. (I/PRO) said it signed 36 new customers in the fourth quarter, including NBC, Warner Brothers, United Media, Quote.com and Dell Computer. I/PRO provides Web measurement and auditing services. “1997 was a very significant year for I/PRO, especially in terms of the growth of our customer base,” said Bradley Rode, I/PRO’s President and […]

ClickZ, a site that provides daily information and advice for Web advertisers, said it is planning to launch a companion site that will be focused on “the art of the buy, excellence in Internet ad execution.” Andy Bourland, publisher of Andover, MA-based ClickZ, said the company recently bought Microscope at PScentral.com, one of the original […]

Naperville, IL-based Riverwalk Software launched a new service geared to marketing professionals at software, hardware and Internet firms. Called MediaFlash-Computer/I nternet Edition, the service provides subscribers with a monthly report detailing editorial, advertising and calendar information for 20 leading computer publications. MediaFlash is the first in a series of “narrow-push” services planned by Riverwalk in […]

iName, a division of GlobeComm, introduced a new Web-based e-mail solution that integrates several different e-mail functions. Available through iName Partner Sites the new services include forwarding to other e-mail accounts, plus independent POP mailbox storage in addition to basic Web-based e-mail functionality with personalized e-mail addressing. In a statement, iName noted that it has […]

Wall Street Speaks, a financial showcase for emerging growth companies, said it is planning a multimillion dollar ad campaign to raise the awareness level of the site to a million hits per day. Specifics on spending were not disclosed, but the company said the promotional budget will cover paid television advertising, a syndicated cable investment […]

Yoyodyne Inc., an interactive direct marketing company, said it signed partnership deals with a variety of Web site operations to co-sponsor its online shopping program, EZSpree. Irvington, NY-based Yoyodyne said it signed deals with Sprint Internet Passport, Infoseek, WhoWhere?, 3Com and iVillage. Financials were not disclosed. The partners are featured on rotating buttons on every […]

Ninety-eight percent of the 127 agencies polled in an American Association of Advertising Agencies study said they have used interactive technology on behalf of their clients. The third annual “Are You Wired” survey results compared to only 40% of respondents in 1995 and 78% in 1996. The greatest involvement was with the Internet/World Wide Web […]

Poppe Tyson Inc. in New York named Brad Winney as president of Poppe Tyson Inc., and Tom Wharton as chief operating officer and chief financial officer. Kevin C. Clark, chairman and CEO of the digital marketing communications company, said the appointments represent an important component in Poppe Tyson’s domestic and international growth strategy. Winney will […]

TBWA Chiat/Day, lead agency for Absolut vodka, selected Red Sky Interactive as the new interactive agency of record for the spirits brand. Sources told Adweek that Red Sky prevailed over Stockholm, Sweden-based Spray Interactive in the final round. Organic Online in San Francisco and Digital Evolution, Los Angeles, had participated in earlier rounds. Red Sky […]